The KPIs in ContentDesk help you understand how successfully your email mailings resonate with your contacts, and how relevant your content is to journalists and media contacts.
| KPI | Description | Possible Interpretation |
| Open Rate | How many recipients opened your email | A high open rate often suggests a relevant subject line or an optimal send time |
| Click Rate | How many recipients clicked on links within the email | A high click rate indicates that the content and calls-to-action are of interest to the recipients |
| Deliverability Rate | How many emails were successfully delivered | A low delivery rate may point to outdated or invalid contacts |
| Unsubscribe Rate | How many recipients unsubscribed | An elevated unsubscribe rate may suggest that the content or send frequency should be reviewed |
| Unique Opens | How many recipients opened the email at least once | Shows the actual reach of your mailing |
| Unique Clicks | How many recipients clicked on at least one link | Helps identify which content was particularly relevant |
| Earned Media | How many posts or articles were generated by your contacts | Provides insight into how successful your PR communication was |
Tips for optimizing your performance
- Keep your contact lists up to date to improve deliverability.
- Use clear and relevant subject lines.
- Place important content and links in a highly visible position.
- Regularly analyze which topics achieve particularly high open or click-through rates.
- Remove or update contacts with invalid email addresses.
This allows you to continuously optimize your email communication and increase the relevance of your mailings.