ContentDesk provides you with various metrics that allow you to analyze the performance of your email campaigns and the engagement of your contacts.
KPIs in the Email Campaign Dashboard
In the dashboard, you can view a summary of the metrics for all sent content over the last 7 days, 30 days, or 3 months.
| KPI | Description |
| Open Rate | Average open rate of sent emails (Unique Opens ÷ Emails Delivered × 100) |
| Click Rate | Average click-through rate for links within sent emails (Unique Clicks ÷ Emails Delivered × 100) |
| Deliverability Rate | Average delivery rate to selected recipients |
| Sent | Number of emails sent during the selected period |
These metrics can also be viewed for each individual sent email: Content Management → All Content & Campaigns → Three-dot menu of the desired email → "Overview & KPIs"
There, you will also find the following metric:
| KPI | Description |
| Unsubscribe Rate | The number of contacts who have unsubscribed from future emails via the unsubscribe link |
KPIs for Individual Contacts
Additionally, ContentDesk provides contact-specific metrics to help you better evaluate the engagement of individual recipients.
| KPI | Description |
| Emails Sent | The number of successfully delivered emails. |
| Unique Opens | The number of delivered emails that were opened at least once. Each email is counted only once. |
| Unique Clicks | The number of delivered emails in which at least one link was clicked. Each email is counted only once. |
| Earned Media | The number of articles or posts that a contact created in response to an email they received. |
| Click Rate | The average click-through rate (CTR) across all emails delivered to this contact. (Unique Clicks ÷ Emails Delivered × 100) |
| Open Rate | The average click-to-open rate (CTOR) across all emails opened by this contact. (Unique Clicks ÷ Unique Opens × 100) |
This provides you with a detailed overview of the performance of your mailings and the relevance of your contacts.